Nowadays, you can find hundreds to thousands of online marketing resources. Every day, hundreds of social media marketing resources are being published. With this amount, you might wonder where you could go for the most useful marketing and social media classes.
In this post, let us talk about some of the best classes that you can take to improve your online marketing skills.
Created by Blueprint eLearning and offered by Facebook, this online marketing, and social media class is ideal for marketers, advertisers and small business owners who want to run a successful advertising campaign through Facebook Business Page. This free resource offers self-paced social media classes that cover the top strategies used and implemented by largest brands in the world. It is perfect for those who want to improve their Facebook marketing skills and ensure that your ad dollar budget is stretched as far as possible.
This course is ideal for intermediate and advanced marketers. If you are a social media professional, you would love this free online course created by MailChimp. In here, you will develop an in-depth understanding of how email marketing works. It is a 25-minute class that focuses on the fundamentals of email marketing that you are already familiar with. Once you have finished the course, you will have a better understanding of how to create engaging email marketing campaigns. From there, you can optimize your strategy to increase your business’ profit.
3. Social Media Ethics
This course is perfect for those who want to know about the social media ethics. If you ever wonder how you can use social media ethically and more efficiently, then this course is ideal for you. It offers the framework for social networking. It tackles local, federal and state laws. In here, you will learn what is legal and what is not on social media. In this way, you can avoid hurting your brand or business because of a seemingly innocent tweet. All of its videos are easy to digest. They focus on the business side of social media.
4. What Is Social
The Northwestern University creates it. The course includes social trends, data analysis and defining who your target audiences are. It is ideal for business owners and marketing professionals who wish to improve their social media marketing abilities so they can use it effectively. “What is Social” is the first of the six courses offered by the Northwestern University. After finishing this course, you can go to the next steps, which is social media marketing.
5. Diploma In Social Media Marketing
Similar to Coursera, Diploma in Social Media Marketing offers a broad range of certifications and classes. The topics include email marketing, affiliate marketing, blogging, podcasting and using social media tools, among others. The course is especially useful if you are not sure yet on how to get started on social media marketing. It offers a great social media foundation and a handful of digital marketing skills.
If you admire Neil Patel, you are going to love Quicksprout University. The topics include SEO, link building, social media, content marketing, and paid advertising, among others. It does not matter whether you are a beginner or advanced marketing professional. You can learn a lot from Neil and the courses he offers. It is a perfect place for you to find out more about online and digital marketing tactics. What makes it more interesting is that Neil presents the course in an easy-to-learn way. All lessons are presented in a video format. Videos can range from three to twelve minutes. What is more is that every video has a full transcript, which is perfect for visual learners so they can follow along.
7. Certification Courses HubSpot
It can “take your inbound skills to the next level.” The course is full of hands-on learning material. The class consists of 12 different courses. It also comes with more than 4.5 hours of learning material, which is in video and text format. In this course, you will know and learn more about landing pages, conversion analysis, SEO, and blogging, among others. All marketing courses are presented in different modules. After completing the course, you will be HubSpot certified.
8. Pay Per Click University
Offered by Wordstream, this course is all about PPC. That is, you will learn about what is PPC, its terminologies, structuring, etc. This free online learning resource lets you build your digital marketing and PPC skills. In here, you will find three streams of education plans. Every program offers lessons ideal for beginners and advanced users. It also comes with additional modules to hone your social advertising skills. To further hone your digital marketing skills, you can access its webinars and white papers. What is great is that the course is mobile-friendly. It means that you can access the course on the go.
Created by Google, this course is designed to provide education to students and professors in digital marketing. If you are planning to undergo Google Online Marketing Challenge, you will need to complete this course. The reason for this is that the skills you can learn from this course can be useful in helping you compete effectively. It can also help you prepare for the Google Partners Adwords Certification exam and let you find out how to maximize Adwords for your clients.
10. Landing Page Conversion
Do you ever wonder how you can maximize your landing pages for conversions? Well, this course will teach you how. Created by Unbounce, this course is a comprehensive online marketing class that will teach you everything that you need to know about landing pages for your marketing campaigns. The course can take you from Landing Pages 101 to Copywriting to Testing and Optimization. It is perfect for you to understand better landing pages, their power and how they can help your business grow and be successful online.
These courses are useful in honing your digital marketing skills. With patience and practice, you can ensure that your marketing skills will be elevated after finishing every course.
How about you? What online social media class have you taken?