Social Media Marketing is all about Building Relationships

Having a successful social media campaign can be achieved by building relationships. By doing so, a business can create a lasting interaction with its customers, according to David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, co-founder of Social

Social Media Marketing Tips for Small Businesses

There are many social networking sites that businesses can use for their marketing efforts. That gives entrepreneurs lots of choices, because each site has special characteristics that cater to particular types of marketing purposes. However, the number of choices can also be

10 Tips: Make Twitter Work for Your Small Business

Is your small business on Twitter yet? If not, it’s a great idea to create a Twitter account and start tweeting. You can reach many more new customers through social media marketing than just email marketing or other traditional forms of marketing.
But do you know how to get started on Twitter? Do you know how to make the most of your time and budget while effectively engaging your followers and increasing interest in your business? Keeping up with Twitter marketing trends can help you …

Social Media and Mobile Apps in Tandem for Boosting Business

The fact that businesses that aren’t using social media and mobile apps in an interconnected world will be left for dead hasn’t been lost on many business managers. But many are still lagging behind in this regard, and the longer they leave things – start using social media and mobile apps to interact with their client base – the harder playing “catch up” will prove to be.
Social Media – Not Enough to Have Social Media Accounts
A fact many businesses are cottoning onto concerning …

How to Create Engaging, High Quality Content

Brands will focus more on high quality content as the first half of the year ends. And the strength of your online presence is contingent on it. Most businesses consider this as a challenge, a new factor to add into their online campaign and strategies. But powerful, engaging content does not have to be a formidable task.
While it takes time to plan and research, and skill to write high quality content, people who work in your business already have extensive experiences in their particular …

Starting With Nothing? Cut Corners With These Entrepreneurial Tools

Half of new business startups fail within five years, according to the latest available data from the Census Bureau and Bureau of Labor Statistics, as reports. For online businesses, the failure rate rises to 97 percent, according to WebVantage Technologies founder Gaurav Mahashabde.
Among the common causes underlying this failure rate are insufficient capital ranks, according to business textbook author Dr. Michael Ames. Finding ways to conserve cash by cutting costs is …

How to Manage Your Pinterest Account in Less Than 15 Minutes

Brands now focus more time and effort in imagery. They use different images to convey their messages and engage their

How the Younger Social Media Users Can Learn from Adults

The term social media is most often associated with social networking sites these days, including two of the most popular ones, Facebook and Twitter.  In fact, it is now defined to be an interaction among people in which they create, share or exchange information and ideas in virtual communities and

Social Media Usage Policy Among Employees

It wasn’t too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here to stay. It is used both within and outside

How Social Media is Increasingly Infringing Your Privacy

Each year, a new social network rises in popularity that everyone jumps on and uses religiously. Last year, we discovered Snapchat, before that was Pinterest, and before that, Instagram. But all of these social networks come with their own privacy issues, and each time we sign up for one, our information is spread out a little bit further around the Internet. Let’s look at a few pros and cons of our dwindling privacy.
Con: Your Images Rarely Belong to You
At the end of 2012, Instagram wanted …